Privacy Policy

Last updated: 12.09.2026

1. Who We Are

This website is operated by Clarity Business Support (trading name), the trading name of HB VA Services (the legal entity that owns and operates this website and business). References to "we", "us" or "our" in this policy mean Clarity Business Support / HB VA Services.

-Trading name: Clarity Business Support

- Legal entity: HB VA Services

- Contact email: [email protected]

If you have any questions about this policy or how we handle your data, please contact us using the details above.

2. What Information We Collect

We collect personal information when you interact with our website, specifically when you:

- Fill in a contact form to get in touch with us

- Fill in a booking form to arrange a call, consultation, or service

The information we may collect through these forms includes:

- Name

- Email address

- Phone number

- Company name (if provided)

- Any other details you choose to include in a message or booking request

We do not knowingly collect information from children, and our services are aimed at business owners and adults.

3. How We Use Your Information

We use the information you provide to:

- Respond to your enquiry or message

- Arrange, confirm, or manage a booking or consultation

- Provide our virtual assistant and business support services to you, where you become a client

- Keep records of our communications with you

- Comply with our legal and accounting obligations

We do not sell or rent your personal information to third parties.

4. Our Legal Basis for Processing

Under UK GDPR, we rely on the following legal bases:

- Consent - when you voluntarily submit a contact or booking form

- Contract - where processing is necessary to provide services you've requested or agreed to

- Legitimate interests - for example, keeping basic records of enquiries so we can follow up appropriately

You can withdraw consent at any time by contacting us; this won't affect the lawfulness of anything already done.

5. Cookies

This website uses only essential cookies that are necessary for the site to function correctly (for example, cookies that remember your cookie consent choice). We do not use tracking, advertising, or analytics cookies that require consent.

You can control or delete cookies through your browser settings at any time.

6. How We Store and Protect Your Information

Form submissions are stored securely within our website platform (GoHighLevel, white-labeled through L.T. Business Management) and/or our internal client management systems. We take reasonable technical and organisational steps to protect your information against unauthorised access, loss, or misuse.

7. How Long We Keep Your Information

We keep personal information only for as long as necessary:

- Enquiries that don't turn into a client relationship are typically deleted after 12 months

- Client records are kept for the duration of our working relationship and afterwards as required for legal, tax, or accounting purposes (typically up to 6 years)

8. Sharing Your Information

We do not share your personal information with third parties, except:

- With trusted service providers who help us run our business (e.g. our website/CRM platform provider), who are bound by confidentiality obligations

- Where required by law, regulation, or to protect our legal rights

9. Your Rights

Under UK GDPR, you have the right to:

- Access the personal information we hold about you

- Ask us to correct inaccurate information

- Ask us to delete your information

- Restrict or object to our processing of your information

- Request a copy of your information in a portable format

- Withdraw consent at any time

To exercise any of these rights, contact us at [email protected]. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk (https://ico.org.uk) if you believe your data has been mishandled.

10. Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated "Last updated" date.

11. Contact Us

If you have any questions about this privacy policy or how your data is handled, please contact:

Clarity Business Support (HB VA Services)

Email: [email protected]